Cognitive Dissonance, in my words is where someone's behaviour is conflicting with what they have said/believe.
How many times in our daily interactions have we either:
"Cuss off" someone saying the similar title phrase " yuh a seh one ting but yuh a do supm different" somewhere in the argument
OR
Been the victim of the argument with someone telling you " yuh a seh one ting but yuh a do supm different"
Trust me, it happens everyday. I can think of many situations where I have had to say this. One particular situation, or should I say, ongoing situation is with my dear old daddy :)
Now, growing up, my dad and I usually GO AT IT! with arguing. He always says " Stephanie, you need to listen to me when I am talking to you!"....... now.... I'm sure you can guess what is coming next right?
BUT OF COURSE!
Whenever I am trying to make a point, or even casually talk to him about something, HE NEVER LISTENS!!!!! Often times he "butts in" with something contrary to what I am saying!
How can you tell me to listen to you, when you listen to NO ONE!?!?? He should practice what he preaches right?
Being the person I am, I always bring it up, and call him out on it. The argument however, always ends with the two of us laughing and of course, with him saying " yuh know yuh fiesty" (we all get that right?.. no? just me? hhmm ok lol)
There are other instances, even with friends, where you can see evidence of cognitive dissonance.
Ladies, I am sure, many of us have experienced that conversation about boys where one girlfriend always bashes a particular type of guy, and they end up dating the very guy they SWORE they would never date.
In Jamaica, to me, the greatest evidence of cognitive dissonance, is the OVERUSED company claim of " we provide great customer service (cue fake smile)," but when you walk through that door:
- No Good Morning/Afternoon/Night
- If you should need directions to a particular department or need to find a particular person, you either get:
- a finger pointing in no specific direction or
- "just go through that door/ just go to that lady/gentleman over there and they will tell you" or
- no response!! You have to repeat it twice before they actually notice that a customer has walked in.
GOOD LORD, Why did you ever disturb them? They act like you are a bother to them. Thats not "great customer service" now is it?
As you can see, cognitive dissonance happens all around us, in various situations, and this is can cause issues when communicating. It can discredit the sender, and cause a spin off of multiple problems e.g. loss of customers/ friends as well as a negative reputation in the public eye.
My simple solution and advice to this issue, would be to:
"Say what you mean, mean what you say and DO what you say you mean"