Sigma!

So I finally picked up myself and did the Sigma run last Sunday, and if I say so myself I did very well for a first timer, 42:31!!


In all of this Sigma excitement, I realized something while looking through some of my lecture notes. Mr lecturer had a saying up on a slide "because encouragement sweetens labour and fattens the pocket" and I thought, Pan Caribbean did just this.


Participants both internally and externally, were pretty much on the same page as to the reason for doing this race as well as the goal they set out to achieve; raise $50 million for the Cardiac Unit at the Bustamante Children's Hospital. It was evident that this triggered a sense of altruism among all participants, so much that Pan Caribbean went WAY! over capacity, about a week and a half before registration closed.


What I'm getting at is this; the run served a far greater purpose than just charity. It provided an opportunity for many corporate entities to get involved in giving back to the society (corporate social responsibility), as well as it provided a MASSIVE avenue for NETWORKING! While I was wheezing for dear life, just trying to finish, I passed so many people talking business along the way, and I thought, yup! there goes a deal, it just doesn't happen on the golf course people! It can even happen during a simple.. well not so simple jog!


"Fattens the pocket" you say? Think about it. Sigma was a win win situation  because it provided a platform for trade. Many of the non-corporate and corporate entrants, saw many businesses participating that they never thought would. This in turn, may resonate with these potential clients in a positive way, which could act as a magnet pulling them to do business with whatever corporate entity they saw, which in the future could result in more shareholders, resulting in possibly more $$$!!!
See for yourself http://jamaica-gleaner.com/gleaner/20120220/lead/lead3.html